Rupert, you're right about the media!

OK, if this isn't one of the horsemen of the apocalypse, I don't know what is but yes, on one point, I actually whole-heartedly agree with Rupert Murdoch.

Here is the apocalyptic point:

The key to survival, he said, lies in giving consumers content that they want in the form that they want it — whether that be on a computer screen, mobile device or e-reader — and then charging for it.

"We need to do a better job of persuading consumers that high-quality, reliable news and information does not come free," Murdoch said. "Good journalism is an expensive commodity."

Right! Give people the quality they want, in a form they want it in, at a reasonable price, paid for in a convenient way.

It's worked for other forms of entertainment and while this isn't the silver bullet to save journalism, but it is a good start.

Generating quality journalism is a difficult process and deserves to be paid for. If we're willing to pay 99 cents for a pop tune, we should be willing to pay a similar amount to maintain one of the key pillars to civil society.


Murdoch: Media must get readers to pay for online